Have you seen this Pin?
Congratulations, you've seen me in my underwear. My hand made, custom patterned underwear. Pinterest recommended this pin to me. I was not a little surprised. For some reason I didn't expect my own boobs to be recommended to me. But how and why did my boobs get so popular on Pintrest?
It all began my freshman year of college. I was on the hunt for the perfect bra. I am short and curvy with a small waist. Bras are made for imaginary women. It doesn't matter if you are a tall woman, a short woman, a fat woman, a thin woman; as long as you are real you won't find a bra that actually fits you. This really bothered me. Mostly it bothered me right on my rib cage where the underwire rubbed.
After nine months of searching I finally decided I would just, you know, pattern my own bra. Like you do. I had never in my life patterned anything and I had never made a bra. I did know how to sew. I blame my parents for my never ending font of confidence.
Fast forward three years and I had come a long way. I'd succeeded in making a bra that fit me to a T. I became obsessed with finding the correct measurements, ratios and formulas to pattern a custom bra for anyone. I made bras for women in my dorm and people in the small town my college was located in. I finally had something that I thought was worth sharing with the world. I made a bra and took a picture in front of the barn-style door in our apartment, posted it on Etsy and waited. I got a few bites, made a few bras, sold some patterns. A year in I decided it really wasn't perfect enough and put my shop on vacation mode. As time went on I got more and more messages about my bra and pattern. People wanted to know when I'd open again, and if they could get one. Four years later I still get an inquiry at least once a month. My Etsy page, which is just a shop banner and icon that says the page is inactive, gets more traffic than this blog. Poor little blog.
My shop still isn't open. I'm not quite happy with the bra pattern, and little things like having a baby and trying to finish a novel slowed down my progress. Yet I have succeed at viral marketing. Someone pinned my picture and it became so popular on Pintrest that it was recommended to me, the creator and model. I have no idea what I did right. Do you?